Case Study
Wally Amos of Famous Amos Cookies
Project Overview
Wally Amos, the original founder of Famous Amos Cookies, embarked on launching a new cookie brand called Cookie Kahuna after losing rights to the Famous Amos brand. The focus was to re-establish his presence in the cookie market with a new identity and product line.
Challenges:
Brand Reintroduction: Introducing Wally Amos's new brand to a market where he was previously well known for a different product.
Digital Presence: Developing a robust online presence for the Cookie Kahuna brand, including content marketing through blogs.
Strategy
Educational Blogging: Implemented a blogging strategy to boost online presence and engage a new audience.
Retail Engagement: Designed kiosks and pop-up stores around Florida showcasing the new Hawaiian-themed cookie line.
Implementation
Blogging Workshops: Provided coaching to Wally Amos on blogging techniques to effectively share his journey and market his new brand.
Storefront Design: Developed Hawaiian-themed kiosk designs featuring the new brand for better customer engagement.
First-Time Buyers
1,000+
Online Sales Growth
220%
Results
Increased Brand Awareness: Enhanced visibility and customer engagement through effective blogging and unique kiosk designs.
Market Penetration: Established a fresh market presence for Wally Amos's new brand, despite challenges following his passing.
Monthly Revenue Lift
50%
Impressions
5,000+
Visuals and Further Details
Screenshots of the website before and after the redesign.
User engagement statistics showing improvements in traffic and session duration.
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Jacksonville, Florida
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