Case Study
Hosea Initiative
Project Overview
Hosea Initiative aimed to raise awareness and educate the public about the life and transformation of Dr. Bernard Nathanson, focusing on the impact of his work on the abortion debate.
Challenges:
Public Awareness: Low awareness of Dr. Nathanson’s contributions and change of heart regarding abortion.
Resource Organization: Disorganized digital assets and unclear messaging hindered effective communication.
Strategy
Digital Asset Management: Organized all digital content and streamlined access to improve operational efficiency.
Website Redesign and Strategic Outreach: Overhauled the website to better communicate the mission and set up structured fundraising strategies.
Implementation
Content Consolidation: Centralized resources and created a cohesive asset library for easier management.
Enhanced Online Presence: Launched a new, optimized website with integrated donation capabilities and educational content.
Results
Increased Engagement: Improved website usability led to higher engagement and more effective education on Dr. Nathanson’s legacy.
Fundraising Success: Enhanced fundraising efforts through a clearer and more compelling online presence.
Monthly Revenue Lift
50%
Impressions
5,000+
First-Time Buyers
1,000+
Online Sales Growth
220%
Visuals and Further Details
Before and after screenshots of the website redesign.
Analytics reports showing increased visitor engagement and donation activities.
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