Case Study
Cornerstone Inn
Project Overview
Cornerstone Inn sought to enhance guest communication and expand its market reach by integrating spiritual teachings and transforming the property into a retreat and event center.
Challenges:
Guest Engagement: Inadequate communication with past guests limited repeat visits and referrals.
Brand Expansion: Needed to broaden the Inn’s appeal as a spiritual retreat and event venue.
Strategy
Marketing and Communication Overhaul: Developed a comprehensive marketing strategy, including a new newsletter and website refresh.
Event Space Utilization: Repurposed areas of the Inn to accommodate retreats and spiritual events, enhancing the property’s utility and appeal.
Implementation
Newsletter Launch: Introduced 'Inn Sites,' a newsletter offering spiritual insights and updates about the Inn’s offerings.
Website and Facilities Upgrade: Refreshed the website and upgraded facilities to better serve as a retreat and event center.
Results
Improved Communication: Enhanced engagement with past and potential guests through effective use of digital marketing.
Increased Bookings: Boosted event and retreat bookings, diversifying revenue streams and strengthening the brand’s market position.
Monthly Revenue Lift
50%
Impressions
5,000+
First-Time Buyers
1,000+
Online Sales Growth
220%
Visuals and Further Details
Visuals of the refreshed website and renovated event spaces.
Customer testimonials and feedback on the new offerings.
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Jacksonville, Florida
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